Our work
Bank of Ireland All About Business

The Brief

All About Business” is Ireland’s fastest-growing online SME community. It is a leading destination for small business information and helps connect SMEs to their most essential resources

Combining best-in-class business information and meaningful community engagement, AAB is the benchmark for Irish online SME communications. Social plugins onsite, along with managed Facebook and LinkedIn groups stimulate conversation between businesses and expert contributors. Exclusive videos and blogs, along with events and featured businesses provide real business opportunities and insight for SMEs.

The Work

The concept and strategy of allaboutbusiness.ie as a community of shared interest is innovative in the Irish financial services sector. The site also includes several section-specific campaigns. In particular, the way that consumers interact with TV is changing, with the simultaneous use of internet. AAB uses technology to accommodate and capitalise on this trend to extend the Bank’s TV sponsorships.

‘All About Business’ has received over 227,000 visits since February 2010, beating KPI targets by 5% before year end. BOI uses it as the primary destination for business banking promotions. 82% of traffic comes through non-paid sources. Earned traffic, e.g. user shares, increases reach and impact substantially, making marketing budgets work harder. AAB has a large presence on social media with 25,000 connections.

Bank of Ireland All About Business

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