Our work
Birds Eye Birds Eye

The Brief

The core idea: We use a Birds Eye Fish Fingers sandwich food truck that is discovered and activated through digital & social to communicate the core idea of fish fingers and “The Big Snack”.

The purpose of this campaign was to grow sales of The Big Snack amongst our target market through the months of June and July and in the long term get them to consider Birds Eye Fish Fingers outside of just regular meal times as well as to aid in the growth of sales of the Birds Eye Big Snack product range through the use of social media.

The Work

Our campaign utilised social currency, where followers were asked to pay for their sandwich with a tweet. This helped grow earned reach for the campaign, while the positive responses to the sandwiches were amplified throughout social. We also partnered with Joe.ie which helped bring to life the Fish Fingers sandwich as the perfect snack to eat during world cup games using native content formats & social.

The campaign made a lot of people hungry, and in the process, cemented fish fingers back in the minds of our target market. The campaign also allowed Birds Eye to activate in a fun way on social channels, also helping grow owned reach for future communications.

Birds Eye Birds Eye

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