By July 2014, the whole country was sick of Garth Brooks. He had recently cancelled his shows, and the Irish public and media loved talking about it, but people hated seeing it at the same time. Our social newsfeeds were full of mentions and references of him and his Croke Park concerts. Agency staff was sick of him, so we decided to do something about it.
Our objectives were simple, create something that provided the nation with some respite from “him” and also promote the agency.