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Immigrant Council Tinder Sex Trafficking Campaign Coverage

@admin

Marketing

November 20, 2015

We recently launched a campaign for the Immigrant Council of Ireland to raise awareness of sex trafficking utilising the social dating app, Tinder. While we hoped we would create something with a talkability factor that would spread outside of Tinder, we didn’t expect the coverage the campaign received.

The campaign was featured globally in a large variety of online publications, on radio and in a number of print publications. At last count there were over 350 articles about the campaign online, and it has so far been featured in places such as Time.com, Adweek, Huffington Post (US, UK and Germany), Independent.co.uk, Mashable, The Verge, The Drum, France24, Buzzfeed, Telegraph.co.uk, The Daily Mail, Gizmodo, Metro (US), Metro Herald (Ireland), Breakingnews.ie, Mirror (UK & Ireland), Fast Company Co.Create, Newstalk, The Journal, and Design Taxi (amongst others).

Time.com_

TIME

As well as buzz in the media, we received a massive reaction to the campaign on social channels, with tens of thousands of social shares and engagements.

Tinder-Upworthy-23

Much of the campaign success can be attributed to using a social platform in an innovative and novel way, utilising native functionality. “These days it’s very difficult to reach an audience in a place or in a way which will surprise them, while delivering a relevant and impactful message. Tinder offered exactly that for the Immigrant Council of Ireland”, Alexis Bouckaert, Creative Director, eightytwenty

Check out some more of the campaign coverage below, and if you would like to know how we could do the same for your brand please get in touch with us.

Fast-Company-CoCreate

Fast Company Co. Create

Mashable-2

Mashable

Digiday

Digiday

Huffington-Post-UK

Huffington Post / Huffington Post UK / Huffington Post Germany

The-Drum

The Drum

The-Telegraph

The Telegraph

Design-Taxi

Design Taxi

The-Journal

The Journal Daily Edge

Gizmodo

Gizmodo

The-Irish-Examiner

The Irish Examiner

Daily-Mail

Daily Mail

France24

France24

Buzzfeed

Buzzfeed

The-Indepdentent

The Independent UK

Silicon-Republic

Silicon Republic

Broadsheet

Broadsheet

Elite-Daily

Elite Daily

Inquistitr

Inquisitr

Newstalk

Newstalk

Jezebel

Jezebel

MIC

MIC

MSN

MSN

RYOT

RYOT

The-Oyster

The Oyster

The-Mirror

Entertainment.ie_

Entertainment.ie

Breaking-News

Breakingnews.ie

Lovin-Trends

LovinTrends

PSFK

PSFK

November 20, 2015

Marketing

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