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Limelight Vol.124 Feb 2017



February 16, 2017



What’s in Limelight this week?

This week we cover the latest social media and messaging tracker for Ireland, Oliver Callan teams up with eightytwenty as we submit Ireland’s response to America First, Europe Second. This week Dublin hosted Dublin Tech Summit, Offset comes to town and the Audi International Film Festival opens. Find also some recent updates including Planet Earth coming to Snapchat!

Social Media in Ireland

The latest IPSOS MRBI Social Media/Messaging Tracker for January 2017 is released. The information shows increases for Facebook Messenger & WhatsApp account ownership for the second quarter in a row. WhatsApp records a 4-point increase in daily usage to 63%. At a time when Twitter is being questioned as a channel, the tracker shows an increase in Twitter and Instagram account ownership by 4 points.

Full Social Media Tracker  Full Social Messaging Tracker

Screen Shot 2017-02-17 at 08.36.21

Our Work

We’re “honoured” to provide the Irish bid to make Ireland second to the “most glorious nation” and its omnipotent leader, Donald Trump. With other nations making their case to be the POTUS’s number 2, we considered it our duty to throw our name into the toilet bowl. A collaborative piece between eightytwenty, post production house Raygun and renowned impressionist Oliver Callan, our aim was to present the island of Ireland from the alternative perspective of Trumpland.

What’s On…

  • Offset 17th – 19th February
  • ADIFF – Audi Dublin International Film Festival 16-26th February

Listen to…

Aidan McCullen talks to No.1 Global “Digital Marketing Influencer”, 2016 and Forbes “Top 20 Influencers of CMO’s” in 2017, Jeff Bullas. As an influencer Jeff tells us how to engage an influencer to excel at influence marketing. He also lets us know a bit about his mindset and what drives him.

What’s New…

Vertical Video – Just when we have almost all client comfortable with square video formats, as we expect Facebook have made changes to make vertical videos look better on mobile devices. Last year they began testing a larger preview of vertical videos in News Feed on mobile. People responded positively. The larger format is now available to everyone watching videos on iOS and Android.

Planet Earth II is coming to Snapchat for 4-6 minute long mini episodes. Unfortunately, they’ll be missing their biggest selling point, Sir David Attenborough.

Whatsapp Two Step Verification. Get using Whatsapp’s newest safety feature that will be a life saver.

In Other News…

H&M Group and Google have come together to create this masterpiece. Welcoming the future of fashion. This dress, that is still being tested, is created to suit your particular lifestyle.

There’s a new co-working hub coming to the colourful Tara Building! When you rent out a desk you also receive “fibre broadband, meeting rooms, a reception team, fitted kitchen and barista-style coffee, tea, beer and snacks, and a daily cleaning service”. But if you think the €39 a week fee it too much, don’t fear. They’re handling out a few scholarships too!

Tara Buildings

The world’s new longest commercial flight record has been broken by Qatar Airways once held by Emirates. The non-stop flight from Qatar’s Doha to New Zealand’s Auckland clocks up 14,535 kilometres which takes it 16 hours and 20 minutes.

Finally, after a successful trial period, uberHIRE is being rolled out to 8 more Indian cities to compete with ‘Ola Rental’.

eightytwenty Social Team.

February 16, 2017


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