Limelight 20th Jan 2017
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Limelight
January 20, 2017
What is in the Limelight today?
We find out how the smooth transition of digital power happens in The White House. Two-thirds of Irish marketers are keeping their budget steady. PowerBar is taking a chance on Lochte. For more keep scrolling!
Trends
- #FirstDatesIRL – Season 2 premiered last night and Twitter is still talking about it
- Martin McGuinness – Deputy First Minister of Northern Ireland retires
- #SFB17 – The Business for Sport even kicked off this morning
Future Trends
#inauguration – Takes place today at 5pm GMT
Graham Norton – Airs tonight
In other news
So Obama’s time in the White House is coming to an end today but how does the transfer of power look in this digital age? Well, the White House has cleared this up for us.
Facebook is now allowing page admins to set reminders. This tool can be used to remind admins about when to post and if relevant holidays are coming up that you would most likely want to talk about.
A Toy Story Facebook video has gone viral where it shows how many of our favourite Pixar Stories are connected.
According to MediaCom’s and The Irish Times’ polls, 2/3 of Irish marketers are looking to spend the same in 2017 on marketing as they did last year.
PowerBar is allowing Ryan Lochte to wipe away the past in their newest tongue-in-cheek campaign.
Snapchat Advertisers can now target app users with offline data due to Snapchat’s new deal with Oracle Data Cloud.
Want to climb up Mount Everest in the comfort of your own home? Now you can with Sports Illustrated.
It’s Penguin Awareness Day!
It’s everybody’s favourite day, #PenguinAwarenessDay! So it’s important to know your penguins. Spot them too https://t.co/zDq02NNos0 pic.twitter.com/KpsHt6BdGr
— The Royal Society (@royalsociety) January 20, 2017
Today is…
Penguin Awareness Day
This weekend is…
International Sweatpants Day, Squirrel Appreciation Day (Sat) and Hot Sauce Day (Sun)
eightytwenty Social Team