It’s time to unveil who was behind @Offical_Rule40 #RioBot. As the symbolic torch was lit at Rio 2016, opportunities were being extinguished for brands to activate around this ‘prestigious’ global sports gathering. Sitting at home watching the build-up to the opening ceremony, some colleagues and I were chatting and sharing some Rio messages through Whatsapp … Continue reading @Official_Rule40 – I AM THE #RioBot