eightytwenty/interactive

apprenticeunseen/
award winning multi-screen experience

business_case/

We created a multi-screen experience which enhanced the traditional TV viewing by adding a live, social &  interactive dimension

objectives/

Meteor were the main sponsor of the hit TV3 show The Apprentice and commissioned Eighty Twenty to create a website that would leverage their sponsorship by engaging the audience online. Our key metric was the % of TV viewers visiting the site and the length of time they spent on the site.

approach/

The growth of second screening opened up an opportunity for us to create a multi-screen experience which enhanced traditional TV viewing by adding a live, social & interactive dimension inc a real-time polling gadget, TV tweets - a mashup between what’s happening on the TV show and live Twitter streaming - & unseen footage.

result/

This campaign was a defining moment for Irish TV. +20% of TV viewers engaged with the site, overdelivering on our target by more than 100%. Visitors spent an average of 5 minutes engaging with the content & an average of  2,500 – 3,000 visitors logged on to the live comment stream app every Monday evening to chat about the antics on the show.