Our work
Guinness Storehouse A #NightAt the Storehouse

The Challenge

As one of the top global brand attractions the Guinness Storehouse welcomes over 1.6 million visitors annually.

The challenge? Generate an idea, which like Guinness, is made of more.

To bring people closer to the brand than they had ever been before.

To create an engaging concept that would drive penetration, recruitment and advocacy for the Guinness Storehouse amongst international audiences.

To create an experience that only Guinness can do.

The Insight

People travel abroad for new and exciting experiences. A chance to immerse themselves in a different culture.

When tourists visit Ireland, there is no bigger cultural icon than Guinness.

It is a brand that is loved the world over.

And the Guinness Storehouse is the gateway to the brand. With its sole purpose being to provide visitors with an unforgettable journey to the heart of Guinness.

We needed to deliver a compelling and exciting brand story by creating an unrivalled and unique experience.

A once in a lifetime opportunity that converted visitors of the Guinness Storehouse into advocates of Guinness by delivering the best Guinness experience in the world.

The Idea

With a wide net of potential tourists looking to visit Ireland on a specific weekend, it was evident that St. Patrick’s Day was the key time to launch the idea.

We wanted to tap into to the undeniable and unrivalled Irish hospitality by offering one lucky visitor a once in a lifetime, money can’t buy opportunity.

Sure you can visit the Guinness Storehouse, but what if we took it to the next level? How about we put you up in the Guinness Storehouse for one magical night?

Partnering with Airbnb, the Guinness Storehouse was positioned, and listed, as the most exclusive residence in Dublin.

Handing over the keys to this world famous institution and truly bringing you into the heart of Guinness for one incredibly unique experience.

Paired with PR and Brand activities we created an enticing brand story across social media, giving people a taste of what they could expect from their Night At The Guinness Storehouse.

Guinness Storehouse A #NightAt the Storehouse

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Immigrant Council of Ireland

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