With a wide net of potential tourists looking to visit Ireland on a specific weekend, it was evident that St. Patrick’s Day was the key time to launch the idea.
We wanted to tap into to the undeniable and unrivalled Irish hospitality by offering one lucky visitor a once in a lifetime, money can’t buy opportunity.
Sure you can visit the Guinness Storehouse, but what if we took it to the next level? How about we put you up in the Guinness Storehouse for one magical night?
Partnering with Airbnb, the Guinness Storehouse was positioned, and listed, as the most exclusive residence in Dublin.
Handing over the keys to this world famous institution and truly bringing you into the heart of Guinness for one incredibly unique experience.
Paired with PR and Brand activities we created an enticing brand story across social media, giving people a taste of what they could expect from their Night At The Guinness Storehouse.