There is a stigma attached to Alzheimer’s & dementia that as soon as a diagnosis has been made the person no longer has the ability to make decisions or care for themselves. Our research showed us that people living with Alzheimer’s and Dementia (and their families) do not want pity – they want compassion & empathy. We wanted to create a new conversation and tell the stories of those brave people living with Alzheimer’s.
Our objective was to break down this stigma to encourage people living with Alzheimer’s to tell their stories. Using a targeted mix of Facebook, Twitter, YouTube and Website content allowed us to enable a two-way engagement and interactivity with the public previously not available.