Our challenge was to plan and deliver a dedicated strategic online resource that would allow Bank of Ireland (BOI) to be more relevant to the demands of the Irish SME and start-up market.
Creating an online publishing product would allow BOI to reach new and existing audiences with more authority by creating meaningful content for business owners with on-demand needs. The online resource would answer trending concerns and milestone issues within the SME lifecycle.
There was an urgency to fulfil the demands of the audience. To this end we defined, built and approved concepts within days by using accelerated prototyping to allow multiple BOI stakeholders and our project team to collaborate. This is a collaborative accelerated framework we call labs.