Our work
Guinness Storehouse Social Strategy and Content

The Ask

As one of the top global brand attractions in the world, the Guinness Storehouse welcomes a MASSIVE 1.6 million visitors annually.

The challenge? Guinness Storehouse asked us to shift ticket sales from “walk-ups” to online ticket purchase through their ecommerce site.

To help them grow sales and allow The Storehouse to maximize both capacity and revenue.

Our brief was to create premium social media content to engage, entice, and educate Guinness fans and ensure that a visit to the Guinness Storehouse was on their agenda for their next visit to Dublin.

The Work

To tell the Guinness Storehouse story, we needed to immerse ourselves in the brand, its history, and the visitor experience.

Armed with the incredible Guinness archive and with unprecedented access to every nook and cranny of this magnificent seven-storey building, we were able to create, and deliver, a premium beer experience online. Giving Guinness fans a taste of what to expect from their Guinness Storehouse experience.

The Results

Thanks to an innovative, immerse, and highly strategic campaign targets were smashed within year one. And for the first time in the Guinness Storehouse’s history, online tickets became the leading driver of ticket sales.

And we may have enjoyed the odd pint along the way…

Guinness Storehouse Social Strategy and Content

Social Strategy and Content

Sullivan's Brewing Company

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