Immigrant Council Tinder Sex Trafficking Campaign Coverage
We recently launched a campaign for the Immigrant Council of Ireland to raise awareness of sex trafficking utilising the social dating app, Tinder. While we hoped we would create something with a talkability factor that would spread outside of Tinder, we didn’t expect the coverage the campaign received.
The campaign was featured globally in a large variety of online publications, on radio and in a number of print publications. At last count there were over 350 articles about the campaign online, and it has so far been featured in places such as Time.com, Adweek, Huffington Post (US, UK and Germany), Independent.co.uk, Mashable, The Verge, The Drum, France24, Buzzfeed, Telegraph.co.uk, The Daily Mail, Gizmodo, Metro (US), Metro Herald (Ireland), Breakingnews.ie, Mirror (UK & Ireland), Fast Company Co.Create, Newstalk, The Journal, and Design Taxi (amongst others).
As well as buzz in the media, we received a massive reaction to the campaign on social channels, with tens of thousands of social shares and engagements.
Much of the campaign success can be attributed to using a social platform in an innovative and novel way, utilising native functionality. “These days it’s very difficult to reach an audience in a place or in a way which will surprise them, while delivering a relevant and impactful message. Tinder offered exactly that for the Immigrant Council of Ireland”, Alexis Bouckaert, Creative Director, eightytwenty
Check out some more of the campaign coverage below, and if you would like to know how we could do the same for your brand please get in touch with us.