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LIMELIGHT: Instagram Copies Snapchat AGAIN – And Your FB Feed Is Set For A Big Change



July 7, 2017




What’s in the Limelight this week?

Heineken shows you can have fun without alcohol. Nike wants to bring their expanding volume of Instagram followers closer to their shoes and there’s a simpler way of creating a customised Snapchat geofilter. For more, keep scrolling!

What’s On…

Cannes-alysis – 17th July

We Are Human (Marketing & Advertising Summit) – 20th July

What’s New…


Surprise, surprise, Instagram has copied Snapchat AGAIN

We all know that Instagram is copying Snapchat feature by feature. In their latest attempt to outdo Snapchat they have integrated their “Direct” feature into Snapchat stories. Not sure what “Direct” is? It was a feature Instagram released back in November where you could send disappearing messages directly to another user. Basically, disappearing videos/photos can now be used to respond to an Instagram Story and we’re not sure how we feel about this.


All good things, come at a price

Guys guys guys, you can now create your own Snapchat geofilter without the need of a designer or developer! – but you will have to pay. Prices start at $5.99 and you can purchase the filter from 1 hour to 90 days. Think of the possibilities. At the moment, it doesn’t seem to be available in Ireland but we’ll be sure to pop it into Limelight when it does!


Have you noticed this change on Facebook?

Did you notice this Facebook update? We all have that friend on Facebook who constantly spams your News Feed with ‘hilarious’ clickbait. In a mission to display more informative links on your News Feed, Facebook wants to reduce links with low quality content such as clickbait, sensationalism, and misinformation. This may be an indicator that Facebook have picked up on something their users have found frustrating in the past?

In Other News..


Running with a new idea

Nike is planning to sell their shoes via Instagram. Analyst Cedric Lecasble, stated that Nike “has by far the largest number of followers” regarding Instagram compared to its competitors and how Nike’s interactions with their customers on social media are four times higher than Adidas. Using this feature could create a frictionless process as it could cut out steps that the customer takes to purchase items. This in turn could decreased the drop off rate of the journey to the checkout. WeChat (The Facebook of China) are already ahead of the game with ‘WeChat shop’ so this might be our time to catch up!


“Open your world”… to nonalcoholic beer

Ever heard of Heineken 0.0? It’s Heineken’s new nonalcoholic beverage that they want you to meet. In their latest series of ads they want to prove to you that enjoying their non-alcoholic beverage can be just as fun as their classic Heineken.


Catch you in the next Limelight!

eightytwenty Social Team

July 7, 2017


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