Broadband providers were stepping over each other to claim themselves as the “fastest”, “superfastest”, “lightningfastpowered” connection speeds in the game.
We realised that being the fastest connection is all well and good; but it’s not worth a damn if you can’t rely on it. Something that our rural audience would recognise all too well.
We decided to highlight the fact that SIRO is the most reliable broadband provider. It’s fast, sure, but more importantly, it’s a broadband connection you can trust.